Tag Archives: Ideal Customer

Using QuickBooks to Find Your Niche

In our last article, we discussed the benefits of specializing versus generalizing.  So let’s take a look at how QuickBooks can help you. Decide what you want to track.  Obviously you want to look at profitability but here are some … Continue reading

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Using QuickBooks to Find Your Niche

In our last article, we discussed the benefits of specializing versus generalizing.  So let’s take a look at how QuickBooks can help you. Decide what you want to track.  Obviously you want to look at profitability but here are some … Continue reading

Posted in Business Finance, Job Costing, Productivity Tips, QuickBooks | Tagged , , , , , , , , , | Leave a comment

Are there Riches in Niches?

In the beginning, we all take whatever business we can get. But after a while, you can start to identify who you like working with, the types of work you do, where you’re more profitable, your ideal customer, ideal division, ideal service… Many worry that if they niche, they will lose out on business because they won’t reach as many people. But actually it’s often just the opposite. Remember, you often purchase materials for your jobs from different suppliers because the supplier is specialized. When you take the time to niche, you’ll find that it simplifies your business and increases your profitability. Continue reading

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Gathering Information That’s Most Useful to YOU

What information could help you better identify your ideal customer or product/service? One of the most powerful yet under-utilized tools in QuickBooks and Point of Sale (POS) is Custom Fields. You can use Custom Fields for Customers, Vendors, Employees and Items. I found when looking closer at my ideal client that I needed to track additional information. So, I set up Custom Fields to help me. Continue reading

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My Ideal Business

If you could wave a magic wand and work with any client you wanted, who would they be and what would your business look like? It’s a fun exercise and gets the juices flowing again if you have been feeling less motivated in your business lately. Continue reading

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